Search Engine Optimization Services

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Search Engine Optimization is the practice of working within a set of guidelines set out by the search engines to get your website found by those needing your product or service, to convert that traffic.

Many times, when businesses are looking at SEO for the first time, it can be overwhelming and be confusing with all the tech jargon that is not relevant to most business owners.
So, let’s start by defining and replacing some of these terms.

• Organic ranking- Where your website shows up in the search engine's listings
  
• Google Map pack- The map at the top of the google search page
  
• Content (Copy)- The words on a website, ad or post.
  
• Citations- Directory Listings online
  
• Backlink- A vote for your website that tells search engines you are relevant
  
• On-Page- Work done on your site
  
• Off-Page- Work done around the web to help your website
  
• Title tags/H1+ tags- Keywords and titles that tell the search engines what terms you want your business to be found for.

Now that you have an idea on these terms let’s talk about our basic process of SEO and what it does for businesses. Most accounts require much more, but this is a good starting point for understanding the process.

Every SEO account is treated individually based on the company’s goals and objectives. At Anchor Troll Marketing our web designers start every SEO client with a meeting to discuss the particulars of their business and the goals they are reaching for.
After our initial meeting, we will do a full analysis of your companies online presence, your target markets and your competition.

Armed with this information, we can create a plan for the account. All projects include the essential elements used to rank any business. Let’s discuss a simple example.

We start with On-Page optimization. On-Page includes your websites content, title tags, H1+ tags, image optimization and layout to start. Search engines are looking for high-quality content that avoids keyword stuffing, and a lot of it. A keyword analysis will be done to match your goals and target customers then content created around that information. The keywords and content will then help us set the remaining optimization to its maximum potential.  

We then move off the page to begin to give each website some authority outside itself and give consumers more places to find the business.

This process almost always starts with setting up and optimizing a Google My Business listing. Being that Google is the dominator in the Search Engine world, this holds a lot of weight and gets businesses in the map pack. Now to get into the top 3 of the map pack, we start building a list of citations that not only tell search engines a business is relevant but also gives consumers more places to come across a company proving the product or service they need.  

Next, in our simple example, we would move into helping the site get backlinks from relevant highly authoritative sites that can boost power and authority to the business site.  

The primary goal here is to have an enjoyable user experience by providing those seeing your site exactly what they are looking for while communicating with the search engines appropriately so they can recommend your place to searchers appropriately. 

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