Pay Per Click Advertising

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Generate More Traffic and Get Quality Leads By Optimizing The Power Of Multiple Web Positions

PPC is most commonly used when a business pays to have their ad placed on the page of search engines results when a potential client searches for the service they offer. It works on a bidding system for individual keywords each business is trying to target. If a PPC campaign is set up correctly the add could be the first link on search engine results. Payment is then structured in the form of paying each time a searcher clicks on the ad to be directed to a landing page. The fee is typically a trivial amount compared to the profit you can earn from the leads generated.

Don't Waste Money With Pay Per Click

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PPC can be a huge waste of money for businesses if their account is not correctly targeted, the campaign is lacking or the landing page is not adequate.

An effective PPC campaign entails a lot of back work and research to reach the customers that need to see that add.

The process starts with researching the best keywords for the businesses needs and then organizing those keywords in to well organized campaigns and ad groups. The next piece is having a high quality, optimized landing page to drive traffic directly to you.

When these processes are properly in place and your campaigns are bringing value to your users some lower the price per click giving you more revenue and more traffic.

There are many PPC options to be taken advantage of for small business owners.  Ensure that you aren't losing revenue by setting your PPC correctly from the start. ​

AdWords

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Google AdWords is by far the most popular form of PPC used today, and for good reason. Google is the search engine most people are using. With Google AdWords, your ad can appear on Google’s search engine results as well as other google owned web properties.

AdWords is a PPC model in which users pay per click on their ad and bid on different relevant keywords. Ad space on google platforms is ranked by most valuable to least and every business wants to be in the most valuable spaces. How google determines the placement of an add is determined by a few contributing factors wit in the businesses account. These will include the relevance and quality of your selected keywords and the amount of their bids. 

To be more specific, google multiplies two key factors in your ad campaign to determine the ads placement, the highest amount a business is willing to spend and the quality score. Quality scores are based on the ads relevance, click through rate and the landing page quality. Check out the infographic above for a break down.  

Our PPC Process

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​Pay per Click management services at Anchor Troll Marketing start with a full assessment of each business’s individual goals and objectives. Once the assessment is completed, our analysts will dive deeper into determining your business's revenue producing capabilities with the current web properties, to include a full evaluation of the company’s current marketing strategies.  All of this will allow our analysts to see what can be improved on and what will need a complete overhaul.

Our in-place systems are built to help companies that want to improve their SEM, Brand recognition, leads and revenue and customer retention. 

How PPC Management Campaigns Get Started

Adwords - our web designers start by setting the foundation for a successful PPC management campaign by doing in-depth keyword research. Then multiple Ad Groups are created to conduct split testing and create multiple landing pages for testing. During the first 30 days, we will experiment with and modify any keywords, Ad Groups and landing pages to maximize the RIO for the campaign.
Each managed campaign includes the following:

• Keyword analysis- Keyword analysis is the key to staying on top of your market and competition. Revision of keywords and keyword discovery is a skill that requires the correct knowledge and tools to make accurate predictions and selections. It is important that those managing PPC campaigns understand how search engines treat keywords to maximize an accounts ROI.
• Ranking algorithms. Quality Scoring as we spoke of earlier.
• Copywrite Testing- Split testing must be done with a system in place and while knowing what your competition is ranking. Having the tools and knowledge to gather this information and use it to a campaign’s advantage is a key factor.
• Bidding strategy- Bid strategy varies from one campaign to another but our web designers follow an approach that allows the campaigns to get the most out of each company’s budget based on their goals.

• PPC Reporting- We want to be sure each business sees their ROI and we are always being upfront with what is happening. At each phase our analysts and web designers will provide reports to our clients to show where their individual campaign is and how it is growing.

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