Pay Per Click Advertising
Generate More Traffic and Get Quality Leads By Optimizing The Power Of Multiple Web Positions
PPC is most commonly used when a business pays to have their ad placed on the page of search engines results when a potential client searches for the service they offer. It works on a bidding system for individual keywords each business is trying to target. If a PPC campaign is set up correctly the add could be the first link on search engine results. Payment is then structured in the form of paying each time a searcher clicks on the ad to be directed to a landing page. The fee is typically a trivial amount compared to the profit you can earn from the leads generated.